Based in Toronto, ON, VR Vision helps organizations and businesses adopt immersive technologies in a meaningful and impactful way. VR Vision achieves this by offering full turnkey solutions designed for a variety of sectors: healthcare, immersive training, education and learning and marketing. Roni Cerga, CEO shared some of VR Vision’s most exciting projects and his approach to digital realities (VR/AR/XR).
Roni Cerga, CEO/Co-founder
Before moving to Canada, Roni Cerga built a strong background in enterprise technology, assisting leading companies like IBM, HP or Microsoft with their European operations. In Canada, Roni kept exploring the business of technologies, mostly engaged with their uses in the finance sector. Growing tired of this venture, Roni wanted to try something new. This is when he encountered VR, via the Oculus and HTC VIVE DKs. Roni could already see the great promise of VR and its multiple use cases, way beyond the gaming horizon. With the help of company co-founder, Lorne Fade, a serial digital marketing entrepreneur, Roni created VR Vision, a technology company developing experiential and immersive solutions for enterprise use cases.
VR Vision stands out by their consultative approach. To achieve its mission of improving the life of employees – and the life of everyone, when it comes to the health sector – through immersive technologies, VR Vision makes sure to identify the end goal and the potential impact of every project. As such, some clients may come with a precise idea of what they want, and VR Vision may suggest going further (e.g., add interactivity to a 3D video), or even advise them against and redirect them towards the appropriate technology or the most meaningful use case.
Based on this deep analysis of the client’s needs, Roni and his team will develop a custom, scalable turnkey solution, accompany the client from initial design to final release, provide assistance with deployment of the solution and support learning management when necessary.
The multiple dimension of immersive technologies
VR Vision has declined its offering for clients within a broad range of sectors, always focusing on the most transparent and impactful way to put the power of VR/AR/XR at the service of the client’s need. Just to mention a few examples:
- For the military and space sector, VR Vision developed a collaborative virtual space to design production- and assembly-lines, drastically reducing the cost of rearranging large facilities.
- In collaboration with Alchemy Systems, VR Vision created a fire training simulation, which was showcased to more than 400 people in the training sector.
- VR Vision has developed games and entertainment projects serving a marketing objective. For instance, Tennis Canada commissioned a VR game on the occasion of the Rogers Cup.
- Roni and his team explore the power of VR in improving the life of patients suffering form anxiety and depression, or its potential in medical training.
Drawing upon his experience, Roni perceives short-term opportunities in the automotive, military and engineering sectors, where immersive training technologies can come handy in eliminating risk for workers. Looking ahead, healthcare use cases will become more prominent. Immersive technologies can not only enhance the patients’ experience, but also play an important role in rehabilitation. However, it will take time as regulatory considerations are also part of the equation.
Opportunities and challenges
The immersive and interactive technologies space is up and coming. Head mounted displays will become lighter, more comfortable and offer higher quality experiences. AR and VR are poised to converge and to open the door to seamless mixed reality experiences. The Oculus Quest and the VIVE Focus are already giving us a glimpse at the future of immersive technologies. When the infrastructure is ready, 5G will expand the horizon of developers and will allow faster, more reliable experiences, beyond our expectations. Roni is excited to be part of this journey, despite the ongoing challenges undermining the industry.
According to Roni, the size of the Canadian VR/AR market is a crucial issue at the moment. While it is important to support Canadian businesses, more opportunities are available South of the border. Canadian businesses are mostly risk-averse, especially larger companies, reluctant to the idea to invest in immersive solutions. Roni observed that medium-sized and non-profits organizations are much more likely to consider VR and AR products. Roni insists that it is the right time for businesses to equip themselves with immersive solutions: they will get the best deals before these technologies become essential and can start familiarizing their staff with these tools now.
Nonetheless, the Canadian environment is particularly supportive. Companies have access to a range of incentives, from grants to tax credits, from consulting to mentoring. Most of all, Canada, and in particular Toronto, enjoys an incredible pool of talented people, notably when it comes to development skills. The local ecosystem is willing to grow and to learn and this is a good omen for the future.